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For women who enjoy themselves as they are and value their sense of self.

Joolie was established for women who have mature playfulness and a quality-conscious mind. We offer elaborate design that is conscious of quality in every detail. The tailoring is also high-quality and substantiated by the technique of our skilled bag artisan. Our bags are comparable to one-of-a-kind products and will give you a feeling of satisfaction because they were carefully hand-made. This enjoyment will grow every day during which you use our bag, and so will the attachment. Joolie is a brand for mature women who esteem the sense of who they are no matter how busy their daily life becomes.

Meaning of the brand name "Joolie"

"Joolie" brand name takes its origin from two sources. Its first meaning is the acronym for "Joy Of Our Life". The second meaning comes from the French word "jolie" which means "beautiful". Our brand symbol, a wooden chest with an opened top, represents a special place in your heart that keeps some sort of treasure. We wish for our bag to be like your favorite companion or a treasure box, so you can carry your favorite things or something special and valuable for every day.
The philosophy of our manufacturing process

Our products are produced in the small studio in Tokyo. All the components of our bags including the details such as cutting, sewing and decoration are carefully crafted by hand. Usage of various materials, which is considered as one of our special features, is accomplished due to the unique collection of materials carefully selected from different countries and different periods. The quantity of each material is limited and because of this it is impossible to make the same item in big number. We pride ourselves on paying close attention to the making process of every bag and spare no effort when it comes to every single detail. To achieve the affection we want our customers to feel for our bags, we could never compromise on the quality of our materials or reduce the amount of care and time we put into the details.

Adherence to the highest quality in function.

The bags are meant to carry things. We will never make light of this basic notion.
Our product looks solid because we use leather on the well-designed body of each bag firmly made from various materials. However, upon taking it in your hand, you will realize with astonishment how light each bag is. This highest quality of the functional design is important for our product because it gets our customer in the right mood for using their bag and enjoying it as their favorite everyday companion.

With confidence and pride, we make our product every day while hoping to ignite the excitement in our customers and make them a pleasant surprise.

Joolie / Rascasse inc,
1 15 5, kojima , Taito ku , Tokyo , 1110056, JAPAN
joolie-bag(a)rascasse-inc.com


Designer
akemie Shiroyama

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